Alpari US – finita la commedia?

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unclesamAlpari is a pretty large European broker, one I have been largely criticizing for making a very costly and unnecessary move – opening a US office weeks before the new NFA regulations kicked in. Alpari relies heavily on Metatrader software and was dealt a big blow as a result: Metaquotes, the company responsible for the Metatrader software, did little or nothing to make sure its clients could comply with the FIFO rule in time.

Although the NFA fiasco might have not been anticipated by anyone, including Alpari, still there was no real reason to open the US office. The market was at the time coming under increased regulatory scrutiny and was already very crowded with strong local brokers.

Right now the situation is that Alpari has nothing new to offer to US clients. It can’t accept funds to its US entity (doesn’t comply with the FIFO rules because of Metaquotes) so all the funds are probably going to Alpari UK and rumor has it that ever since the US subsidiary was launched only about $2-3m were deposited.

Keeping $20m tied down in order to comply with the US regulation and attract only $2-3m in deposits in the same time doesn’t make any sense so my view is that Alpari will soon be exiting the US market.

Obviously simply closing the US subsidiary will appear as weakness and will be a poor move marketing-wise so Alpari will probably ponder a different exit strategy – maybe shifting to being a representative office for the UK company only or perhaps becoming an IB. Its latest cooperation with Currenex is a major sign that the latter is already happening: Alpari announced the availability of two new platforms which are directly connected to Currenex. What that means exactly we will need to wait and see, but I suspect it means that Alpari US is becoming an IB for Currenex. Another option is that Alpari made a quick move to ensure it complies with the FIFO regulation and shifted from the non-complying Metatrader platform to a new platform which happens to work with Currenex.

The only way to know what exactly is happening is to wait for the coming CFTC’s FCM Capital reports and see if Alpari keeps the $20m or goes below that level. If it shows less than $20m it would only mean that it has given up on the US subsidiary as being a broker and shifted to a different business model.

ALPARI GROUP ANNOUNCES ADVANCED TRADING PLATFORMS ALPARI DIRECT PRO AND ALPARI DIRECT

Straight Through Processing (STP) and Non Dealing Desk (NDD)

Higher execution speeds, larger liquidity pool and increased market depth

New York, NY, July 15, 2009 – Alpari, one of the world’s fastest growing providers of online foreign exchange (FOREX) services, will launch two advanced trading platforms by mid-summer, offering high-speed and direct access to the international currency market for Alpari clients and other institutional and retail customers.  Powered by trading technology provider Currenex®, Alpari Direct Pro will be offered to institutional clients while Alpari Direct will be offered to retail customers.

True to Alpari’s commitment to providing clients with institutional-level services, both platforms will feature Straight Through Processing (STP), Non Dealing Desk execution (NDD), 1-click Executable Streaming Prices (ESP), accurate pricing with fractional pips and integrated algorithmic models that enable enhanced levels of execution. These features will ensure high-speed and low-latency execution and will empower traders to optimize market impact and reduce execution costs. An integrated Dow Jones feed will keep users up-to-date with current news.

Further to this, Alpari Direct Pro, the execution interface for institutional clients, will provide traders with access to a deep liquidity pool, which aggregates feeds from several global banks and multiple Electronic Communications Networks (ECNs). Alpari Direct Pro shows traders the full market depth, and also features 24 order types (including advanced orders such as pegged orders), which empower traders to take control of order timing and execution. In addition, this institutional platform offers intuitive and fast keypad trading capabilities, pre- and post-trade allocation solutions, trade averaging capabilities and sophisticated order management, allocation and advanced reporting tools.

Alpari’s platforms are created using Currenex technology.  Currenex is a recognized and award-winning leader in providing trading solutions to the active-trading segment of the FX market.

Commenting on the new platforms, Andrey Vedikhin, Co-Founder of the Alpari Group, said: “Alpari Direct Pro and Alpari Direct represent another step towards Alpari’s goal of providing an institutional level trading experience for all. Alpari now provides its clients with one of the most comprehensive selections of advanced trading tools, expert educational resources and responsive customer services available from any online FX trading provider.”

- Ends -

About the Alpari Group of Companies:

The Alpari group of companies is one of the fastest growing providers of online foreign exchange (“FOREX”, “FX”) trading services, with 27 offices in 8 countries, including London, New York, Shanghai, Mumbai, Dubai, Moscow, Kiev and Almaty, which serve more than 150 countries. With over 300 employees worldwide, approximately 130,000 live accounts and monthly Forex trading volumes in excess of $104 billion*, the group experienced a tremendous growth in the past year. Since the release of its 2008 growth figures, Alpari (US) growth has doubled in less than 5 months time*. Alpari (UK)’s live accounts alone grew by 897 percent.

The catalyst behind Alpari Group’s success is its dedication to investment in professional online trading technologies and delivery of high quality customer service. Individual traders, money managers and institutional clients worldwide benefit from one of the most reputed platforms, MetaTrader 4, and from comprehensive market analysis as well as educational tools to enhance their online trading experience.

Alpari was launched in Russia in 1998, where it is one of the current market leaders. With the aim of expanding its global footprint, Alpari’s shareholders established several companies in major world financial centres.

Alpari (US) was established in 2006. The company is based on Wall Street, in the financial district of New York City, where it is registered by the Commodity Futures Trading Commission (CFTC) as a Futures Commission Merchant (FCM) and is a member of the National Futures Association (“NFA”), Member ID: 0379679.  With the growing success of Forex business, Alpari (US) has now expanded its product base to offer U.S. exchange-traded futures and options to domestic and international investors, speculators, and institutions.

Alpari (UK) was established in 2004. The company is based in the heart of the City of London, where it is authorised and regulated by the Financial Services Authority (FSA) and is covered by the Financial Services Compensation Scheme (FSCS).

Alpari (UK)’s Chinese Representative Office, in Shanghai, and Alpari Emirates, in Dubai, were established in 2008. Alpari Emirates is duly licensed by the Department of Economic Development, Dubai.

*As of June 2009

Please note that trading foreign exchange on margin carries a high level of risk and may not be suitable for all investors. For more information about the Forex industry and the regulatory protections offered to those who trade within it, please visit the Commodity Futures Trading Commission (CFTC) and the National Futures Association (NFA) websites at http://www.cftc.gov and http://www.nfa.futures.org.

For more information about this article, please contact:

Jaclyn Cole, Marketing Coordinator

Alpari (US), LLC

(646) 825-5760 ext. 554

jaclyn.cole@alpari-us.com

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  1. Alpari (US) said:

    Alpari (US) Official Response to Post “Alpari US – finita la commedia?”
    Alpari (US) would like to thank the author of the above post for the opportunity to share with you our recent initiatives in the United States in complying with the National Futures Association’s (“NFA”) FIFO rule and correct certain misstatements that were presented in the article.

    When the NFA issued new rules about offsetting positions and implementing FIFO in the United States, Alpari (US) began working diligently on implementing Compliance Rule 2-43 and the new FIFO rule, which goes into effect on July 31, 2009. MetaQuotes Software Corp. (“MetaQuotes”) issued an official update on its MT4 support site on July 10, 2009, describing an upgrade to MT4 which is fully compliant with new FIFO/hedging rule (http://www.metaquotes.net/news). Our systems have since been re-programmed so that they conform with FIFO, including the new stop-loss and limit order requirements. Traders can download from our website a demo version of MT4 to practice with the FIFO-compliant features that MetaQuotes added to MT4. More importantly, the NFA has been kept fully abreast of our initiatives in this area and has had an opportunity to review them.

    We have also begun work on a proprietary software program which will add enhanced trading capabilities and functionalities to MT4, yet still remain in compliance with FIFO. As of July 27, 2009, traders will be able to visit our website to access educational information on FIFO and watch an instructional video tutorial on trading using the new NFA-compliant features added to MT4.

    We have other initiatives and products in the works as well. The introduction of an advanced trading platform powered by Currenex ® (http://www.currenex.com) is intended to provide our clients with institutional-level services. In no way should the introduction of such systems be construed to suggest that Alpari (US) intends to change its business model here in the US or become an Introducing Broker (“IB”).

    Since our inception in 2006, Alpari (US) has experienced tremendous growth within the US market. We have built a client base which is larger than the $2-3M purported in the article. Our workforce has more than doubled over the last year alone, and we expect to continue to add staff in response to client demand. Our NFA capital levels as of June 30, 2009 were in excess of the required $20 million. (This information is publicly available on the CFTC’s website – http://www.cftc.gov.)

    Unlike other US competitors, which have decided to move customers overseas rather than maintaining compliance with the US regulatory system, we do not believe in shipping services and taxes outside of the US. We are proud to be an American Forex dealer and want to continue serving our US clients.

    Alpari (US) is committed to the US Forex market, and we have taken no initiative short of maintaining our position in the US as one of the top Forex brokers. And, if there are still any doubts about our position in the US market, our recent initiatives or our compliance with the FIFO rule, we encourage members of the public to check news on our website periodically and try us out for yourself (http:/www.alpari-us.com).

    July 27th, 2009 at 10:41 am
Mirror Trader
Leverate

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