Boston Technologies’ client advocacy group recently completed the VPS Customer Satisfaction Research of Q4 2010. After reaching out to all of their VPS-using clients, they were able to collect an overwhelming number of responses and data.
They now have a solid amount of information for upper management to base the innovative direction of the next quarter for their Virtual Private Server service.
The ten-question survey asked clients to rate different aspects of the service they provide, one through five, one being “poor” and five being “excellent”. The final two questions required short answer responses that allowed the clients to add comments and suggest services they would like to see.
As VPS is their fastest growing product, they left no stone unturned when seeking out what their clients are looking for and where improvements need to be made. Before the survey, Boston Technologies had been preparing for a simple way for clients to access their VPS via iPhones, BlackBerries, iPads and other handheld devices, but before they began development on the project, they wanted to get a deeper understanding their clients’ needs. Surprisingly the clients surveyed showed little interest in mobile VPS capability, and so they will be prioritizing other developments above this project.
They also discovered through the survey that the amount of resources allotted per VPS is sometimes not enough for traders who run a series of very aggressive Expert Advisors or even multiple accounts at the same time. Another request was for an all-inclusive setup for creating the MT4 login through their automatic system, mapping to a bank trading account and then setting up the VPS. They learned that clients prefer the simplicity of one option to having multiple choices.
Overall I have to say this bodes well for the future of the fx VPS, and of Boston Technologies.