With the binary options industry being dominated by five platform providers, a sixth will soon be hitting the market. Technology provider O-Systems is set to soon go officially public with their first client later in the year. Similar to other binary options providers, O-Systems is planning on offering an end to end solution for clients, including the trading platform, CRM, back office, and risk management system. However, unlike other firms, O-Systems is adding another element; branded websites. Clients can choose one of O-Systems existing urls and website designs which already incorporates all of the usual broker needs such as online chat, payment systems, and front to backend integration.
The company is touting its flexibility and total package offering as their competitive advantage. They also believe that their trading platform that includes such features as 60 second trades and coming soon social trading differentiates them from competitors, thus leading to higher conversion rates. According to CPO Tzahi Nachmias “We offer our white labels extraordinary designs, a separate and dedicated platform and CRM not shared with other brokers, ready made excellent predefined domain names & brands so time to market is really quick, flexible business models and more.”
Without a live client, it is impossible at this time to properly evaluate where O-Systems fits in relation to the current binary options providers. But one thing does seem to be certain; the industry is continuing its trend of focusing on high conversions and quick start up times. This is being done through the gamification of platforms and all in one packages being sold. As a result, what was initially being touted as an add-on to an existing forex business is quickly becoming a completely separate entity.