Saxo Bank announced today the launch iPad optimized trading app. The app is an update to their iPhone app with it being customized for iPad use. Saxo Bank also added that the iPhone app has already been downloaded by 60,000 customers with trades originating from the app hitting 8% of the broker’s volume.
While there has been fast growing penetration of mobile trading among retail forex clients, in conversations with brokers we have heard that transaction sizes and frequency of trades remain lower than with desktop platforms. As such, with the iPhone app only being launched recently, Saxo Bank’s report of mobile volumes hitting 8% of totals is a substantial figure. With the wider screen and easier interface of a tablet than a smart phone, the iPad app launch will be expected to further increase the pace of mobile trading growth at Saxo Bank.
On a lighter note, after Saxo Bank promoted its iPhone app by demonstrating a trade done while Base Jumping in South Africa, we are still waiting to see a broker get involved to become a co-sponsor of this jump, and try trading from space.
Hellerup, 23 August, 2012
Saxo Bank launches iPad optimised trading app
Saxo Bank, the online trading and investment specialist, announces today the launch of its updated mobile trading app which is now optimised for use on an iPad. In addition iPhone users will experience minor upgrades in the form of bug fixes and performance enhancements.
The updated app is distributed through the Apple App Store, and users with the current Saxo app on their iPhone or iPad will automatically receive an update notification. To date more than 60,000 traders have downloaded the app which now makes up 8% of Saxo Bank’s overall trading volumes.
Henrik Dyrholm Holst, Head of Product Development commented: ”We are always striving to provide new and improved products and services to our clients to make trading as simple, quick and enjoyable as possible. I am delighted with the new app, as it further enhances our clients’ trading experience and enables them to get the most from the Saxo Bank platform from their tablet devices.”
The initial rollout of the updated app will be targeting all private clients of Saxo Bank, Saxo Banque (France and Belgium) and Saxo Capital Markets (UK, Singapore, Hong Kong, Panama, South Africa). The rollout for White Label Clients is expected to be completed in October.
Kasper Elbjørn, Head of Group Public Relations
+45 3065 4300