Chebib explains what the advantages retail FX firms could attain by operating in the Middle East.
Pepperstone has recently secured a license from the Dubai Financial Services Authority (DFSA), which allows the broker to provide its range of FX and CFDs products to retail and professional clients not only from the UAE, but also to expand the offering to the other GCC states.
Finance Magnates spoke with Tarik Chebib, Head of Middle East at Pepperstone, who explained the company’s methodology surrounding operating in the Middle Eastern business environment.
Could you please detail your professional background and what has led you to join Pepperstone?
After a couple of years on the dealing floor at IG in London servicing clients from around the world with a focus on Germany, I came to Dubai to help set up IG’s operation in 2015 where I was tasked to build out the Arabic trading desk and acquire business by looking after HNWI and the institutional business. I’ve always enjoyed sharing my knowledge with others in the region. It came naturally to me to lead seminars, live trading events and bespoke workshops for high net worth individuals.
Why did you decide to expand to the UAE? Are there are any particular business or market advantages in the region that benefit Pepperstone in any way? And why now?
We’ve looked at expanding our footprint in the Middle East for several years and the DIFC having been ranked 8th best financial centre in the world was a natural selection. The regulatory framework has continued to evolve and will allow us to offer our services to clients who appreciate the increased protection from a well respected regulatory authority - the DFSA.
For us as a business, the time of opening our doors in 2020 in the UAE makes perfect sense as we’re entering a period of growth. The initiatives taken by the DIFC, Dubai and the UAE more broadly to help, stabilize and prepare the country for a post Covid-19 world give us further trust in being at the right place.
DFSA has very strict guidelines in place for obtaining a forex license, could you please detail the approval process in Dubai, and does it entail significant cost requirements?
We’re applying for a number of licenses around the world. Our experience with the DFSA has been outstanding from the start. The regulator is quick to respond and proactive in helping applicants with their pursuits. The application process entails a deep dive by the regulator just as you would expect in other jurisdictions. The DFSA attempts to turn around a fully submitted application for obtaining a CAT 4 license in four months time. The cost for the license is only a small part of setting up the business in the UAE. Other costs such as marketing, staff and office space are more significant and should be researched in depth before pursuing a license here.
Are these licenses sufficient for Pepperstone to provide and market its full suite to traders in the region?
Our license will allow us to market our products to traders in the UAE. This license permits us to offer the range of products that we desire and most importantly at the right conditions, that regulate the market in a way that makes clients safety the paramount priority.
What kind of clients will you be targeting in the UAE?
We’re looking for clients who are interested in trading on the price fluctuations in Forex, Commodities, Indices or Shares. To be more specific, Pepperstone clients around the world make up an eclectic mix of people. Profiles cover a wide spectrum. From sophisticated traders running automated algorithms strategies, to business owners looking to diversify their investment portfolio. You may have a strong view on just one product such as Gold or Oil and are looking for a fintech which can help you get access to these markets. You could be working as an employee in a specific industry such as Media who understands how Facebook, Google or Amazon work and therefore want to take advantage of your knowledge by buying CFD shares in these companies.
Pepperstone is no doubt a global brand. Still, competition in the MENA is quite intense as many global brokers already operate there. How will the company differentiate itself in this market?
Instead of hiding behind a big corporation that throws a lot of money at marketing hoping to have people find them, we attempt at adding value to our potential customers as early as possible. This means making time for discussions with people who may not intend to open an account. To be more specific, I’ll lead the charge of speaking to people interested in the financial markets by making myself available for a few hours a week. People in MENA are thirsty for knowledge and we want to contribute to better decision making. Our education strategy covers everything from beginner to advanced traders with weekly seminars to invite only events.
In addition to education, to be successful in Dubai and the wider region, we need to build trust with clients by providing world class trade execution, pricing and customer service.
Do you have further plans to eventually expand to other Arab countries like Saudi Arabia, for example?
At this moment in time we don’t have any plans to expand to other jurisdictions in the Middle East but we’re constantly reviewing the regulatory landscape and may change our position in the future.
Pepperstone has recently secured a license from the Dubai Financial Services Authority (DFSA), which allows the broker to provide its range of FX and CFDs products to retail and professional clients not only from the UAE, but also to expand the offering to the other GCC states.
Finance Magnates spoke with Tarik Chebib, Head of Middle East at Pepperstone, who explained the company’s methodology surrounding operating in the Middle Eastern business environment.
Could you please detail your professional background and what has led you to join Pepperstone?
After a couple of years on the dealing floor at IG in London servicing clients from around the world with a focus on Germany, I came to Dubai to help set up IG’s operation in 2015 where I was tasked to build out the Arabic trading desk and acquire business by looking after HNWI and the institutional business. I’ve always enjoyed sharing my knowledge with others in the region. It came naturally to me to lead seminars, live trading events and bespoke workshops for high net worth individuals.
Why did you decide to expand to the UAE? Are there are any particular business or market advantages in the region that benefit Pepperstone in any way? And why now?
We’ve looked at expanding our footprint in the Middle East for several years and the DIFC having been ranked 8th best financial centre in the world was a natural selection. The regulatory framework has continued to evolve and will allow us to offer our services to clients who appreciate the increased protection from a well respected regulatory authority - the DFSA.
For us as a business, the time of opening our doors in 2020 in the UAE makes perfect sense as we’re entering a period of growth. The initiatives taken by the DIFC, Dubai and the UAE more broadly to help, stabilize and prepare the country for a post Covid-19 world give us further trust in being at the right place.
DFSA has very strict guidelines in place for obtaining a forex license, could you please detail the approval process in Dubai, and does it entail significant cost requirements?
We’re applying for a number of licenses around the world. Our experience with the DFSA has been outstanding from the start. The regulator is quick to respond and proactive in helping applicants with their pursuits. The application process entails a deep dive by the regulator just as you would expect in other jurisdictions. The DFSA attempts to turn around a fully submitted application for obtaining a CAT 4 license in four months time. The cost for the license is only a small part of setting up the business in the UAE. Other costs such as marketing, staff and office space are more significant and should be researched in depth before pursuing a license here.
Are these licenses sufficient for Pepperstone to provide and market its full suite to traders in the region?
Our license will allow us to market our products to traders in the UAE. This license permits us to offer the range of products that we desire and most importantly at the right conditions, that regulate the market in a way that makes clients safety the paramount priority.
What kind of clients will you be targeting in the UAE?
We’re looking for clients who are interested in trading on the price fluctuations in Forex, Commodities, Indices or Shares. To be more specific, Pepperstone clients around the world make up an eclectic mix of people. Profiles cover a wide spectrum. From sophisticated traders running automated algorithms strategies, to business owners looking to diversify their investment portfolio. You may have a strong view on just one product such as Gold or Oil and are looking for a fintech which can help you get access to these markets. You could be working as an employee in a specific industry such as Media who understands how Facebook, Google or Amazon work and therefore want to take advantage of your knowledge by buying CFD shares in these companies.
Pepperstone is no doubt a global brand. Still, competition in the MENA is quite intense as many global brokers already operate there. How will the company differentiate itself in this market?
Instead of hiding behind a big corporation that throws a lot of money at marketing hoping to have people find them, we attempt at adding value to our potential customers as early as possible. This means making time for discussions with people who may not intend to open an account. To be more specific, I’ll lead the charge of speaking to people interested in the financial markets by making myself available for a few hours a week. People in MENA are thirsty for knowledge and we want to contribute to better decision making. Our education strategy covers everything from beginner to advanced traders with weekly seminars to invite only events.
In addition to education, to be successful in Dubai and the wider region, we need to build trust with clients by providing world class trade execution, pricing and customer service.
Do you have further plans to eventually expand to other Arab countries like Saudi Arabia, for example?
At this moment in time we don’t have any plans to expand to other jurisdictions in the Middle East but we’re constantly reviewing the regulatory landscape and may change our position in the future.
eToro Welcomes Back Naomi Rarmani as Head of Compliance Operations
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Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
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Looking to expand your network in #Africa? Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
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Sandton Convention Center, Sandton, South Africa
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Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
👍 Facebook: https://www.facebook.com/financemagnates/
📸 Instagram: https://www.instagram.com/financemagnates_official
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▶️ Telegram: https://t.me/financemagnatesnews
Don't miss out on our latest videos, interviews, and event coverage.
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Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
👍 Facebook: https://www.facebook.com/financemagnates/
📸 Instagram: https://www.instagram.com/financemagnates_official
🐦 X (Twitter): https://twitter.com/financemagnates/
📡 RSS Feed: https://www.financemagnates.com/feed/
▶️ Telegram: https://t.me/financemagnatesnews
Don't miss out on our latest videos, interviews, and event coverage.
🔔 Subscribe to our YouTube channel for more!🔔
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
👍 Facebook: https://www.facebook.com/financemagnates/
📸 Instagram: https://www.instagram.com/financemagnates_official
🐦 X (Twitter): https://twitter.com/financemagnates/
📡 RSS Feed: https://www.financemagnates.com/feed/
▶️ Telegram: https://t.me/financemagnatesnews
Don't miss out on our latest videos, interviews, and event coverage.
🔔 Subscribe to our YouTube channel for more!🔔
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
👍 Facebook: https://www.facebook.com/financemagnates/
📸 Instagram: https://www.instagram.com/financemagnates_official
🐦 X (Twitter): https://twitter.com/financemagnates/
📡 RSS Feed: https://www.financemagnates.com/feed/
▶️ Telegram: https://t.me/financemagnatesnews
Don't miss out on our latest videos, interviews, and event coverage.
🔔 Subscribe to our YouTube channel for more!🔔
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
👍 Facebook: https://www.facebook.com/financemagnates/
📸 Instagram: https://www.instagram.com/financemagnates_official
🐦 X (Twitter): https://twitter.com/financemagnates/
📡 RSS Feed: https://www.financemagnates.com/feed/
▶️ Telegram: https://t.me/financemagnatesnews
Don't miss out on our latest videos, interviews, and event coverage.
🔔 Subscribe to our YouTube channel for more!🔔
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
👍 Facebook: https://www.facebook.com/financemagnates/
📸 Instagram: https://www.instagram.com/financemagnates_official
🐦 X (Twitter): https://twitter.com/financemagnates/
📡 RSS Feed: https://www.financemagnates.com/feed/
▶️ Telegram: https://t.me/financemagnatesnews
Don't miss out on our latest videos, interviews, and event coverage.
🔔 Subscribe to our YouTube channel for more!🔔